Q&A

What is CPM or RPM?

What is CPM or RPM?

What’s the difference between RPM and CPM? CPM is the cost per 1000 ad impressions before YouTube revenue share. RPM is your total revenue (after YouTube’s revenue share) per 1000 views. The actual revenue earned after revenue share.

What is more important CPM or RPM?

How does RPM differ from CPM? A publisher’s RPM will always be greater than their CPM, since RPM refers to the total revenue earned for every 1000 impressions, and the CPM refers to the cost an advertiser is willing to pay for every 1000 impressions in one ad zone, not the entire page.

What is CPM and how is it calculated?

Since CPM is cost per thousand impressions, then you simply divide the cost by the number of impressions divided by a thousand. So the CPM formula is CPM = 1000 * cost / impressions .

What’s the difference between rpm and CPM rates?

What is RPM rate? RPM is an acronym for Revenue Per Mille (mille means “thousand” in Latin) which is basically “revenue per 1000 page views” of a web page. So unlike CPM, which calculate the rate/price per ad unit, RPM is aggregating all ads on the page and calculating a rate.

What does rpm mean in a web page?

RPM is an acronym for Revenue Per Mille (mille means “thousand” in Latin) which is basically “revenue per 1000 page views” of a web page.

Why do some ad networks report on rpm and not CPM?

The other reason that other ad networks report to Publishers on a RPM basis and not CPM is they don’t actually sell all their ads on a CPM rate. Many Ads are sold on a CPC rate (Cost Per Click) some are CPA (Cost Per Acquisition), both of which put all the risk on the Publisher to maximize advertising performance.

Why is rpm important for a YouTube business?

RPM is your total revenue (after YouTube’s revenue share) per 1000 views. The actual revenue earned after revenue share . Why is RPM important? RPM lets you see how much money you’re earning per 1,000 views. It also helps you understand how effective your monetization is overall. How can I increase my RPM?