What is an example of peripheral route to persuasion?
What is an example of peripheral route to persuasion?
The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.
What is a peripheral route persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What is an example of central route persuasion?
Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
What is the peripheral route?
The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.
What are the methods of central peripheral routes of persuasion?
There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
What is a central route to persuasion?
Central route to persuasion is a concept from elaboration likelihood model by Petty and Cacioppo. It is a process of getting influenced by facts and reasoning. Elaboration is the process of giving the same message again and again to persuade a person.
What is the definition of peripheral route?
Peripheral route. The peripheral route is used when the message recipient has little or no interest in the subject and/or has a lesser ability to process the message.
What are the routes of persuasion?
Two “Routes” to Persuasion. Petty and Cacioppo (1986a, 1986b) state that there are two routes to persuasion: central and peripheral. The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message.