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What is a product approach?

What is a product approach?

Definition. A product approach is a method used by salespeople to approach prospects in which salespeople demonstrate the product features and benefits as they walk up to the prospects.[1]

What is process and product approach in writing?

Whereas the product approach focuses on writing tasks in which the learner imitates, copies and transforms teacher supplied models, the process approach focuses on the steps involved in creating a piece of work. The primary goal of product writing is an error-free coherent text.

What are the approaches to writing?

There are three well-known approaches to teaching writing, they are: Product-based approach, Process-based approach, and Genre-based approach. In addition, the synthesis of these three approaches is called Process-Genre approach. Each of these approaches is discussed together with its strengths and weaknesses. 1.

Is writing a product or a process?

Essay writing is a process and, like any process, there are overall stages or steps that you’ll learn about and apply. You’ll eventually develop your own process or processes for writing, going through these stages.

What is a product approach example?

For instance, Kodak fell into a trap by using the product approach. The company used to be a market leader for decades and produced the best-in-class cameras. However, Kodak failed to notice that customers started to favor digital cameras to analog ones.

What is a product approach in teaching?

A product approach. This is a traditional approach, in which students are encouraged to mimic a model text, which is usually presented and analysed at an early stage. A model for such an approach is outlined below: Stage 1. Model texts are read, and then features of the genre are highlighted.

What is process approach in writing skills?

The process approach treats all writing as a creative act which requires time and positive feedback to be done well. In process writing, the teacher moves away from being someone who sets students a writing topic and receives the finished product for correction without any intervention in the writing process itself.

What are the six steps of the writing process?

The Writing Process

  1. STEP 1: PREWRITING. THINK AND DECIDE. Make sure you understand your assignment.
  2. STEP 2: RESEARCH (IF NEEDED) SEARCH. List places where you can find information.
  3. STEP 3: DRAFTING. WRITE.
  4. STEP 4: REVISING. MAKE IT BETTER.
  5. STEP 5: EDITING AND PROOFREADING. MAKE IT CORRECT.

What are the stages of product writing?

A typical product approach has four stages: familiarization, controlled writing, guided writing and free writing. Familiarization might involve categorizing words or phrases or noticing linguistic features of a model text.

Why writing is a process not a product?

As Donald Murray, Marva A. Barnet and others will tell you, writing is a process not a product. Students the world over say things like, “I hate writing,” or “I’m just not a good writer.” These people are unenthusiastic because they have been expected to turn in finished products and have never been taught a process.

What is process based approach?

What is Process-based Approach? Process approach is simply a way of looking at all your activities and thinking of them as sets of inputs and outputs. I like to tell people to think of it as a chain of activities, where one process feeds into the next.

How is the product approach used to teach writing?

One of these ways is the Product Approach which is a traditional approach to teaching writing in which students are encouraged to mimic a model text, which is usually presented and analysed at an early stage. Difficulties in writing are minimized since students start writing from a very controlled basis. Model texts are imitated.

What do you need to know about product writing?

What is Product Writing? Product Writing is an approach to teaching writing that focuses on students’ final production, that is, the text they are asked to produce. There is enhanced importance in the end product and this affects the way a product writing lesson is staged. In the next section, we describe the stages of a product writing lesson.

How are model texts used in product writing?

This is a traditional approach, in which students are encouraged to mimic a model text, which is usually presented and analysed at an early stage. A model for such an approach is outlined below: Model texts are read, and then features of the genre are highlighted.

How is process approach different from product approach?

Nunan(2001) clearly states how very different this “process” approach is from the traditional product-oriented approach. Whereas the product approach focuses on writing tasks in which the learner imitates, copies and transforms teacher supplied models, the process approach focuses on the steps involved in creating a piece of work.