What is the role of a marketing plan in IMC?

What is the role of a marketing plan in IMC?

The primary role of IMC is to systematically evaluate the communication needs and wants of the buyer and, based on that information, design a communication strategy that will (a) provide answers to primary questions of the target audience, (b) facilitate the custom ability to make correct decisions, and (c) increase …

What is IMC action?

IMC in action means creating a message, delivering the message consistently through all relevant contacts, and continuously measuring the effectiveness of the message in your target markets.

What is the difference between a marketing plan and an IMC plan?

Objective. The aim of marketing is to create awareness of a brand and generate sales. IMC, on the other hand, aims to integrate the various promotional tools and approaches used by a company to ensure that consistent messages are delivered that creates a more powerful impact on the minds of the consumers.

What are the 6 steps in an IMC?

6 Steps in the IMC Planning Process

  1. Step 1: Know your target audience. As a general rule, there is no “general audience”.
  2. Step 2: Develop a situation analysis.
  3. Step 3: Determining marketing communication objectives.
  4. Step 4: Determining your budget.
  5. Step 5: Strategies and tactics.
  6. Step 6: Evaluation and measurement.

What are IMC strategies?

Integrated marketing communications (IMC) is the strategy that takes your marketing department from disparate functions to one interconnected approach. IMC takes your various marketing collateral and channels — from digital, to social media, to PR, to direct mail — and merges them with one dependable message.

What are the key elements of IMC?

8 Key Components of Integrated Marketing

  • Print Marketing. Even in this digital age, print is an important component of an integrated marketing campaign.
  • Banner Ads.
  • Landing Pages.
  • Email Marketing.
  • Social Media.
  • Organic Search Engine Marketing.
  • Paid Search Engine Marketing.
  • Direct Mail Marketing.

Does Coca-Cola use personal selling?

Personal Selling Since Coca-Cola is a world wide company, they have representatives around the world. These representatives reach the customers and create awareness among them about a new product or service and sell the products to the customers.

What should be included in an IMC plan?

While your plan might utilize each marketing communications function differently, the overall idea remains the same. Below are the major steps to keep in mind when developing your IMC strategy. As a general rule, there is no “general audience”.

What do you need to know about tactics in IMC?

Tactics are specific actions on how you plan to execute a strategy. Almost as important as the plan as a whole, you want to outline a method of how you will evaluate the effectiveness of your IMC strategy. Sometimes elements of your plan will not work.

How are IMC tools making your business better?

IMC Tools (Integrated Marketing Communication) Making Business Better Published By – Kelsey Taylor Integrated Marketing Communications is an integration of marketing tools such as advertising, online marketing, public relation, direct marketing, and sales promotion. Promotional tools are effective when they work together rather than in isolation.

Why is integrated marketing communication ( IMC ) important?

Integrated marketing communication (IMC) makes this marketing activity more efficient and effective because it relies on multiple communication methods and customer touch points to deliver a consistent message in more ways and in more compelling ways.