total & complete BS winner: SC Johnson’s “greenlist”
Came home last night from a long night catering for Avanti Cafe and was catching up on the Olympics when I saw a commercial for something that made me pretty pissed-off:
SC Johnson’s new “greenlist” certification.
Guess who is in charge of granting this label to SC Johnson products that, “will help consumers identify products that are environmentally responsible and deliver the performance excellence they trust and expect from SC Johnson.”
SC Johnson of course!
Part of this advertisement was also a visual of the SC Johnson products that they were associating with the “greenlist” label.
(basically they showed these products and others like Ple*ge, Ra*d, Glad* air fresheners…yes you name it name-brand products that we have been seeing for years)
This makes me sick. They haven’t even changed the labels of the products! How stupid do they think we are (i would assume pretty stupid to pull this off). From what i have found SCJ have devised this program back in 2001; funny that we never hear of it until the beginning of 2008.
As part of my on-going efforts to help with the marketing of the large corps that try to greenwash the public i have created a a new logo for them:
please BAN all SC Johnson products!
and please support the companies that have been creating non-toxic cleaning products as 100% of their business!











