maybe not Nau?
Just ready an interesting post about NAU clothing. You heard of them?
Just in case you haven’t Nau is/was a eco-clothing company that literally jumped out of the gates with 5 retail stores (like Bev.Hills, OR, Chicago, WA, and Boulder). They had some really good donation/sourcing and corporate transparency ideas that wasn’t the marketing BS that is the new “hot” button for the big chains. this seemed like a group that wanted to put responsibility first and was the only thing that they wanted to do. They seemed to get a pretty big push (yes i am jealous!) from outfits like Treehugger hailing Nau as “iconic”. However, when i think of the word “iconic”, i think of something that lasts a little bit more that one year.
yes you heard me, Nau has closed its doors after one year.
From what i hear, Nau was hit hard by the slowing economic times, which i can totally envision because this has been happening to everyone across the board. But Nau also had about 35mil in financing as well which was shocking! Things look a little different now that they had quite a bit of money (and probably advice that comes with such financing too). I am surprised that they didn’t see the upcoming housing slump or assumed that the market would not always go increasingly up, maybe i am weird in thinking this, but couldn’t they plan on the on-line sales for the first year then slowly opening other stores in the following years instead of all at once? also, did they expand their market by doing wholesale to other stores (such as me!), i get catalogs and line sheets every week from vendors and not a single one ever came from Nau….what gives?
has anyone ever shopped there??? the clothes are cute but just from my own experience, you definitely have to mix it up with the styles to attract a steady stream of customers…just sayin’














