total & complete BS winner: SC Johnson’s “greenlist”
Came home last night from a long night catering for Avanti Cafe and was catching up on the Olympics when I saw a commercial for something that made me pretty pissed-off:
SC Johnson’s new “greenlist” certification.
Guess who is in charge of granting this label to SC Johnson products that, “will help consumers identify products that are environmentally responsible and deliver the performance excellence they trust and expect from SC Johnson.”
SC Johnson of course!
Part of this advertisement was also a visual of the SC Johnson products that they were associating with the “greenlist” label.
(basically they showed these products and others like Ple*ge, Ra*d, Glad* air fresheners…yes you name it name-brand products that we have been seeing for years)
This makes me sick. They haven’t even changed the labels of the products! How stupid do they think we are (i would assume pretty stupid to pull this off). From what i have found SCJ have devised this program back in 2001; funny that we never hear of it until the beginning of 2008.
As part of my on-going efforts to help with the marketing of the large corps that try to greenwash the public i have created a a new logo for them:
please BAN all SC Johnson products!
and please support the companies that have been creating non-toxic cleaning products as 100% of their business!
Anyone at the EPA (or WWF, CARB, etc) will tell you SCJ is doing a great job with thier Greenlist program. Knowing that they have bene working on this since 2001 should give you confidence that they have been working on this long before “green was cool”. That is why you never heard of it before. Where SCJ was working to make thier products better, thier ocmpetitors simply kept the status quo in check. Not until the last 18 months have you seen mainstream consumers asking aboout the “greeness” of thier products. SCJ happened to have a story to tell and they did.
Comment by Michael — August 17, 2008 @ 5:55 am
If SCJ was so “concerned” about being green, why don’t they get rid of their harmful products–ALL of them???
Comment by liars — August 18, 2008 @ 8:28 am
i agree with you Liars. This company make Raid for crying out loud, talk about one of the worst products out there.
And i hardly think that the “green” thing only happened in the past 18 months-companies like Ecover, Seventh Gen, Ecos, Bioclean, etc…have been around for years, and why? because SJC, Clorox and other major players were not protecting people.
SJC cannot even take the dye out of Windex!
Comment by admin — August 18, 2008 @ 11:10 am
Hi D,
lol! so true…. They are just money hungry, not concerned about is in their products. People are even stupider, because they don’t read the label close enough. They just see “green” and “natural” on the front and believe it.
Comment by Gretchen — August 20, 2008 @ 12:25 pm