viva verde

February 25, 2008

the “temporary closing” of the Santa Ana Farmers’ Market

Filed under: business/work, personal, local interests, eco-thoughts — admin @ 1:15 am

i just got wind of the “temporary closing” of the Santa Ana Farmers’ Market a few weeks ago, and although i am a little heartbroken about it, i am not surprised.

grain_project-copy.jpg

i am not just saying that as a spectator or person who has visited the struggling market on a monthly basis, but as someone who actually laid the foundation for that market and got it started in the first place. of course you wouldn’t know this unless you did a little research or actually talked to the many people who were an integral part of starting a service like this in the first place.

a little back story: i left the Grain Project, a non-profit i founded with 2 women in 2005 when i found out about a serious conflict-of-interest within the organization that needed to result in rules or codes of conduct so that the organization as a whole could remain intact long after any of the founders were there. to me, rules happen in society when inappropriate things happen, as to ensure it not happening again. i took a stand, and demanded rules (with the counsel of 2 employee attorneys and other board members) to which i was subjected to ridicule and a “witch hunt” for my resignation.

one evening, after several panic attacks and public bashings of character, i was approached by our board of directors with a proposition: either personally resign, or the board was going to terminate the employment of the person in question. i thought long on and hard on this one. even though i had already signed the lease on what was to be The Road Less Traveled, i was not planning to actually build the store for 1 more year. and honestly, The Grain Project still needed more development in order to be a highly effective non-profit…we still needed to work on the “business” aspect of it.

well, i think you know what happened. and what suffered was a business.

non-profs are tricky: you are there to do good, but need to turn the lights on, need to pay the bills. this is a very difficult thing to grasp in this sector because you dont want to be a money-hungry b-/monster. but again, you need to keep the lights on. the rise of “social entrepreneurship” i think is paving the way for non-profs in a business model and will help future thinkers of doing good, really DO good while creating funds for…DOING GOOD. does that make sense?? let me show you in a basic equation:

good service + good business model= successful organization

problem is: people in non-profs (from my experience, not certifiable and there are efficient ones/many out there) want to just do the humanitarian aspect without thinking of protocol, funding, keeping the lights on. and more essential, let those who know more about sustaining revenue/social entrepreneurship do their work. in other words, DO THEIR JOB. The Grain Project is a great example of NOT embracing this. i have the feeling this has to do with above side story.

late at night i think of Santa Ana…i am sad for the closure yet hopeful that a group of people can make change. can they do it the right way now? even though i am not even welcomed at an event, given glares/rumors..i hope that there will be real leadership and business sense so that The Grain Project can create successful programs.

i hope for the best!

February 18, 2008

Avanti has another great drink!

Filed under: local interests, recipes — admin @ 4:15 pm

so if you dont know already from reading this blog or knowing me, i love a good drink. the champion however is Avanti Cafe’s margarita. still trying to replicate at home…still trying to bribe Mark & Tanya for the ingredients.

now they have thrown me for another loop: Bloody Marys!

mind you, i don’t even like them.

drink.jpg

topped with fresh cucumber and seeds! hello! why didnt i think of that before! of course i have no idea what’s in it (M & T) won’t spill the beans, however i will at least steal the garnish & toppings.

February 17, 2008

becoming a business: gift certificates & other paper needs

Filed under: products — admin @ 7:03 pm

starting a business isn’t easy, and it is especially difficult when you start on $5K, like i did. i remember that basically every “official” form was my latest creation of advancement on Photoshop/Microsoft Word. one of these official forms were my gift certificates.

over the past year & 1/2, i have had several different kinds of gift certificates: which changed for different reasons (lost the file, was too embarrassed to give them out, found out a new thing on photoshop, friend had a color printer…), but i have never had a “real” gift certificate.

i know this sounds like a lame story, but last month our store had a couple GOOD weeks and i decided to give the store a gift by purchasing REAL gift certificates, made from a combination of recycled & handmade paper from Twisted Limb paper. and i have to say, they are BEAUTIFUL (they even asked if they could use them as a sample to clients!)

card.jpg

slowly, but surely, we are becoming a business :)

MOM is coming to Santa Ana SOON!

Filed under: blog — admin @ 1:48 pm

super-duper excited about Mother’s Market coming to Santa Ana…every customer in the store keeps talking about it along with my stomach…wait no restaurant?

1jxnjkupm9vv8mpsqfhv2e4h41fp93u1.jpg

yes, sources say that there will be NO place to put your feet up while having a tummy-filling-and-yummy breakfast burrito, with a fair trade Yerba Mate with soy (and agave!)…please DIOS tell me i am wrong!

February 2, 2008

power to the people: FoldSchool

Filed under: design — admin @ 11:20 pm

the folks at FoldSchool have probably come up with one of the best ideas of the century: making children’s furniture (giving something for future generations-warm feelings) from cardboard (a material that can be recycled) that looks modern (you can show it off) and is inexpensive (so you can save pennies for the future). but the best thing about FoldSchool’s designs are…

that you make the furniture yourself…DIY with style!

pic1.jpg skizz_chair.gif

this great gesture of kindness, to empower the people with knowledge and taste is the most sincerest form of generosity.  i am a Marxist at heart (please do not confuse that with Communism, which i think is the utopian of humanity, but cannot be realistically achieved), i cannot help to relate that is donation of knowledge is really doing what we should all do:

empower the people to create great things! 

let’s try to do this in our everyday lives…thank you FoldSchool!  let’s see what’s next!

Powered by WordPress